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We have a distinctive point of view: the metaverse is a continuum, a spectrum of digitally enhanced worlds, realities and business models.
We believe that the metaverse can best be described as an evolution of the modern Internet – it’s something we dive into, not something we look at. This could fulfill the promise of vast digital worlds parallel to our physical one. For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways, pushing brand in-house capabilities and innovation in new directions.
- The Metaverse includes immersive environments, often (but not always) using virtual or augmented reality technologies. The Metaverse is “always on” and exists in real time.
- The Metaverse spans the virtual and physical worlds, as well as multiple platforms. The Metaverse is based on a fully functioning virtual economy, often (but not always) built on cryptocurrencies and digital goods and assets, including non-fungible tokens (NFTs).
- The Metaverse allows people to have a virtual identity, presence, and “agency”, including peer-to-peer interactions, transactions, user-generated content, and “world building”.
It’s time to think big, start small and scale fast.
The Metaverse will significantly affect our commercial and personal lives.
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Meet me in the Metaverse: Four Trends
Ценность новых виртуальных миров была бы ограничена, если бы не параллельные изменения, закрепляющие их в физическом мире. Компании отслеживает, как технологии существуют в нашей физической среде, все более изощренными способами. В нем показано, как конвергенция новых технологий, таких как 5G, меняет способ взаимодействия бизнеса с физическим миром. Вскоре мы сможем открыть беспрецедентный уровень контроля, автоматизации и персонализации.
Companies will need experience with multiple blockchains and relationships with various consortiums. Due to the distributed nature of Web3, they also need to find partners to enter the market.
Calculating the Impossible
Finally, we will reset the boundaries of traditional industries by starting Computing the Impossible. The outer limit of computing power is breaking down as a new class of machines emerges. Quantum, biological and high-performance computers enable companies to solve the most complex problems in their industries.
“Unrealistic” qualities are becoming inherent in AI and even in the data that enterprises use. But it is also used by attackers, from deepfakes to bots and more. Like it or not, businesses have found themselves at the forefront of a world wondering what's real and what's not, and whether the line between the two really matters.
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Meet me in the metaverse
The physical world comes alive with new possibilities, environment after environment, each with its own rules. We already have small smart physical worlds like smart factories, smart cruise ships and automated ports. Tomorrow we will see them grow into smart neighborhoods, cities and countries where massive digital twins mirror physical reality. And purely digital worlds are also expanding. Large companies will have their own internal metaverses so that employees can work and interact from anywhere. In our spare time, new consumer metaverses will take us to almost any world we can imagine to play games, socialize or relax.
Six Reasons the Metaverse Isn't Going Anywhere
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In addition, Marrberry is experienced in assisting clients in areas such as market and competitive intelligence, business model development, operations and product planning, including R&D, go-to-market models, marketing strategy and brand management.