How we influence marketing and sales
We help companies develop basic human and technical capabilities -- along with the right processes, roles and culture -- that enable a more agile, data-driven marketing and sales organization. The most successful companies don't switch to a solution. They build the foundation for the growth we help create.
Our marketing and sales solutions
A key challenge in marketing and sales is knowing how to navigate an ever-growing array of options. To help clients focus their efforts, our marketing and sales consultants are supported by unique solutions, methodologies and expertise.
Learn more about marketing and sales
Now users are spending money online more and more often and with pleasure, so this is where you need to look for your future customers. The time of conventional advertising is over - people are tired of it and don't trust it anymore, and online marketing gives you new ways to tell the world about your product.
Activation of the omnichannel pathway
In the past, channel choices were often limited and customers were often allocated to a single channel, such as in-person coverage for large customers and distributors or telemarketing for smaller targets. In contrast, leaders are taking a more differentiated, multi-channel approach, combining traditional and digital channels. In the future, customers will be able to choose the channel that meets their needs every step of the way.
Most companies view marketing, sales and pricing as standalone functions. But a siloed perspective underestimates the interaction between these functions, making it difficult to measure the true impact of the initiative. Our Commercial Accelerator team jointly assesses all three functions to drive better investments. A key tool is the Commercial ROI metric, which brings together all the commercial KPIs to help companies understand where they are and what should be cut, kept, and prioritized.
Data can shed light on how marketing efforts are progressing and where to raise or lower the scale. The problem is that there is a lot of data. Marketing combines analytics, research and data into an easy-to-use interface that combines marketing investments with growth opportunities. This gives companies a clear, fact-based view of likely return, allowing them to optimize their marketing mix and campaign planning.
Helping clients grow faster than the market
We help leaders create change that matters through meaningful growth transformations so that companies can deliver meaningful value today and tomorrow.
Combining objective analysis and extensive experience to help clients build and manage great brands.
Experience working with clients
We partner with our clients to deliver superior experiences, value and growth by focusing on their most important asset: their customers.
We help clients make key changes to their marketing strategy and operations to ensure growth through digital advantage.
Understanding Consumers and Buyers
Converting customer information into concrete business ideas and profitable growth.
Customer Lifecycle Management
Information and tools to help companies increase the satisfaction and value of their customers.
Insights and analytics
Translating consumer information and big data into concrete initiatives that drive above-market growth.
Marketing return on investment
We help the world's leading marketers achieve a remarkable return on investment.
Organization and opportunities
Working with clients to create opportunities that help them grow and sustain high-performing organizations.
We help customers significantly increase and maintain profitability by creating opportunities for superior price and margin management.
Get cutting-edge data on consumer behavior, brand perception and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communications. This will help your company deliver sustainable growth and outperform the competition. Marketing is changing. From intelligently allocating marketing spend to better understanding customer needs and managing rising customer expectations to successfully drive conversions, marketing directors across sectors are facing new challenges every day. Marketing solutions provide comprehensive decision support for marketing directors, enabling them to achieve significant revenue growth and save marketing budgets.
Consumers are moving outside the marketing funnel, changing the way they find and buy products. This is how marketers must respond to the new customer journey. Attempts to understand the process of turning a potential customer into a mere customer have been made almost since the birth of the market economy. Over the centuries, the marketplace has changed and, accordingly, descriptions of the process have changed. The decision-making process is now a circular journey with four stages: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and post-purchase, when consumers encounter them.