When we forecast global trends in a fashion, we analyse films, exhibitions, books and designer shows. If we work directly on a customer, then besides deep interviews we look at a potential audience through social networks. In them we analyse photos, events, jokes. Important, as people take pictures itself – at home or outside, with whom, in what clothing. We go out on the level of values of consumer, search, that for him is really important. From these data we understand, what a man wanted to buy. For example, we this year had research for a new brand, producing a clothing for children. We examined young mothers in соцсетях. It turned out that almost for all mothers, buying the clothing of this price segment, there were mentions of nature : summer residence, collection of mushrooms, shashlick, fire. In addition, opinion is now widespread, that gender distinctions in a clothing are worn away. But at majority of interesting us target audience we it did not find out. Conclusions that we were able to do became at the choice of relevant trends and construction of collection.