An e-commerce pricing strategy is a well thought out plan that helps you determine exactly how you price products to increase sales and profits while remaining competitive. Different e-commerce pricing strategies are used depending on the type of products you sell, the demand for the product and the competition.

There are many factors to consider when developing an e-commerce pricing strategy. Competition, ever-changing customer expectations, material costs and shipping all play a role in pricing your products. But e-commerce brands that continue to review their pricing strategy as well as their e-commerce logistics strategy will continue to be competitive and profitable.