8P’S MARKETING MIX is a modern marketing strategy that includes 8 elements: product, price, place, promotion, people, positioning, processes and results. The goal is to make them work together for your marketing mix. If you can do this, you’ll have a much better chance of attracting and converting your potential customers.

A product is what you sell. Products can be tangible or intangible products and services that you offer.
Price is the value of your product or service. Price can affect how customers perceive the value of your product or service.
Location is where your product or service is sold and distributed.
Promotion is the ways you advertise and promote your product or service.
People are the employees and customers who interact with your product or service.
Positioning is the way you market your product or service and how it is perceived by customers.
Processes are the processes and systems you use to create and deliver your product or service.
Outcomes are the results and performance measures of your marketing mix.